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Strauss adds the leagues local viewership too has sharply declined.
Nba viewership by country. Summer tv viewership typically lags. After some impressive television ratings for the restart of baseball there was a severe dropoff in the audience share as the week went forward. Its not just an abc problem either.
Other ratings reckoning also finds the nba has lost viewers. Likewise the nba experienced a similar exodus of viewers. That of course was pre pandemic.
The league has tried to blame the coronavirus and its effects. These decreases are what sitcoms experience before cancellation. On tnt in the measurement from 2011 12 nba viewership is down 40.
Nba viewership post shutdown is up 8 versus the prior year when compared with spring 2019 end of season games. Games on tnt are also down by more. In fact when comparing the two carlsons ratings were four times higher last week at certain points than the nbas bleak viewership.
Ratings for broadcasts of nba games remained shaky over the weekend per sports media watch continuing a season long trend of the league struggling to attract television viewers. Nba ratings are in fact down overall through the first round of the playoffs compared with last year but its hardly an apples to apples comparison. Fox news host tucker carlson continues to smash records and dwarf the competition in the ratings pulling in four times as many ratings as the top sports broadcasts in the country.
In that same span ratings fell 20 percent on espn. No the nba wont get axed. On the tnt network a lakers clippers matchup on a thursday drew the second highest numbers of the season.
But it is. Lovecraft country premieres to decent numbers on hbo. The national file reported.
However sportsbusiness daily recently noted that ratings for last season were also bad as the 2018 2019 season lost 12 percent in viewership.
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